| 000 | 00837cab a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS55411 | ||
| 008 | 090401t1996 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u16252 | ||
| 041 | _aeng | ||
| 100 | _aSimmons, M. | ||
| 245 | _aMarketing the niche professional firm - part 1 | ||
| 260 | _c1996 | ||
| 350 | _a0 | ||
| 490 |
_aProfessional Practice Management _v14(5) May 1996, 75-76(2) |
||
| 520 | _aThe first of a two part article outlining the issues to be considered when marketing a specialist professional firm. Covers how to develop a strategic plan and allocating a marketing budget. | ||
| 650 | _aMARKETING STRATEGY | ||
| 650 | _aMARKETING | ||
| 650 | _aPROFESSIONAL FIRMS | ||
| 650 | _aSTRATEGIC PLANNING | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c10680 _d10680 |
||