000 00820cam a22001815a 4500
001 L148047
008 090716s2008 xxk f 000 0 eng d
020 _a9781905736577
035 _a(Sirsi) u148047
041 0 _aeng
100 1 _aSimmons, John.
245 0 0 _aInnocent
_bBuilding a brand from nothing but fruit
260 _aLondon
_bMarshall Cavendish Limited
_c 2008.
300 _a191 p.
_a ill., port.
_c 21 cm.
520 _aThis book is about the stuff that the founders of Innocent brand learned since selling their first few smoothies. It speaks about having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff they have got right and wrong along the way.
651 4 _aENGLAND AND WALES
942 _n0
999 _c109859
_d109859