000			03107cam a22002535a 4500
001			149241
008			100210s2007 xxk f 000 0 eng d
020			_a9780080553306
035			_a(Sirsi) u149241
041	0		_aeng
050	0	4	_a333.72 $2 18
100	1		_aYudelson, Jerry
245	0	0	_aMarketing green building services _bstrategies for success _h[electronic resource]
260			_bArchitectural Press _c2007
300			_aeBooks
505	2		_aThe Green Building Market -- What is a Green Building? -- Today's Green Building Market -- Green building market leaders -- The Business Case for Green Buildings -- Costs of Green Buildings -- Vertical Markets for Green Buildings -- Specialty Markets for Sustainable Design -- Green Building Technologies -- Experiences of Green Building Marketing -- Contemporary Marketing Theory and Practice -- Sustainable Design Marketing Tactics -- Challenges by Green Marketing Dynamics -- Seven Keys to Sustainable Design Marketing -- The Future of Green Buildings
520			_aThis eBook presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses.Since, most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies.The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. It helps to: find out how leading-edge firms market and sell green buildings; develop strategies for success in this fast growing, constantly changing and highly competitive marketplace; and, learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
590			_aka
650	2	4	_aEBOOK
651		4	_aInternational
690			_aPROPERTY-PROPERTY DEVELOPMENT-SUSTAINABLE PROPERTY DEVELOPMENT
856	4	8	_uhttps://www.vlebooks.com/ _zView on VLEbooks. Logins for members only from [email protected]
942			_n0
999			_c110439 _d110439