000			01543cad a22002295a 4500
001			L151534
008			101116s2009 xxk f 000 0 eng d
020			_a9781444309850
035			_a(Sirsi) u151534
041	0		_aeng
050	0	4	_a720.688
100	1		_aSawczuk, Basil
245	0	0	_aMarketing and selling professional services in architecture and construction _h[electronic resource]
260			_aOxford _bWiley-Blackwell _c2009
300			_aeBook
520			_aThis eBbook on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, this eBook sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
650	2	4	_aEBOOK
651		4	_aENGLAND AND WALES
690			_aMANAGEMENT-BUSINESS MANAGEMENT
856	4	0	_uhttps://www.vlebooks.com/ _zView on VLEbooks. Logins for members only from [email protected]
942			_n0
999			_c111428 _d111428