000			01438cad a22002055a 4500
001			L152046
008			110128s2011 xxk f 000 0 eng d
035			_a(Sirsi) u152046
041	0		_aeng
110	2		_aCommittee of Advertising Practice _95891
245	0	0	_aDigital remit advice[electronic resource]
260			_a[S.l.] _b[s.n.] _c[2011]
520			_aFrom 1 March 2011, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) (see also L151479) will cover marketing communications on organisations' websites and in other non-paid-for space under their control. The CAP code is self-regulated by the Advertising Standards Agency (ASA). A marketing communication is judged by ASA to be something that is primarily aimed at selling something, with or without a price and even if it does not seek an immediate financial transaction. Applies to marketing communications of organisations operating in the UK. This could mean a .com website or an .org website as well as a .co.uk website. It also applies to content an organisation adds to its Facebook or Twitter pages.
590			_aKA NTK
650	2	4	_aUK CODE OF NON-BROADCAST ADVERTISING, SALES PROMOTION AND DIRECT MARKETING
651		4	_aUnited Kingdom _y
690			_aMANAGEMENT-BUSINESS MANAGEMENT
856	4	0	_uhttps://www.cap.org.uk/CAPServices/Digital-remit-advice.aspx _zView this item free of charge at www.cap.org.uk
942			_n0
999			_c111813 _d111813