000			01348cam a22002175a 4500
001			L156629
008			140612s2012 xxk f 001 0 eng d
020			_a9780787971540
035			_a(Sirsi) u156629
041	0		_aeng
050	0	4	_a658.5 $2 18
100	1		_aMarkides, Constantinos C.
245	0	0	_aFast Second _bhow smart companies bypass radical innovation to enter and dominate new markets
260			_aSan Francisco _bJossey-Bass _c2005.
300			_avii,200 p. _c24 cm.
505	2		_aSpotting the real innovators -- Where do radical innovations comes from? -- From new technologies to new markets -- Colonists and consolidators -- From Colonization to Consolidation -- Racing to be second: when to enter new markets -- The changing basis of competition -- Creating the markets of the twenty- first century.
520			_aThis book offers advice for organisations that aspire to create or conquer new markets. Aspects explored are how radical innovation creates new to the world markets; what the structual characteristics of early markets are and the implications for prospective new entrants; how established firms can enter these markets and when is the right time to make their move and how to position one's company in markets that are being consolidated.
650	2	4	_aManagement
700	1		_aGeroski, Paul A.
942			_n0
999			_c114330 _d114330