000			01336cam a22002295a 4500
001			L156646
008			180612s2012 xxk f 001 0 eng d
020			_a9780099505693
035			_a(Sirsi) u156646
041	0		_aeng
050	0	4	_a302.13 $2 18
100	1		_aHeath, Chip
245	0	0	_aMade to stick _bwhy some ideas take hold and others come unstuck
260			_aNew York _bRandom House _c2007.
300			_a291 p. _c22 cm.
505	2		_aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps. This book will help the way you communicate ideas.
651		4	_aENGLAND AND WALES
690			_aSocial psychology
710	1		_aHeath, Dan
942			_n0
999			_c114339 _d114339