000			01058cam a22002295a 4500
001			L156658
008			120618s2002 xxk f 000 0 eng d
020			_a9780273661955
035			_a(Sirsi) u156658
041	0		_aeng
050	0	4	_a658.8 $2 18
100	1		_aSmith Shaun
245	0	0	_aManaging the customer experience _bturning customers into advocates
260			_aLondon _bPrentice Hall _c 2002.
300			_axvi, 254 p. _bill. _c 24 cm.
505	2		_aIntroduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
520			_aThis book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.
651		4	_aENGLAND AND WALES
690			_aBusiness and management
700	1		_aWheeler, Joe
942			_n0
999			_c114350 _d114350