| 000 | 01337cad a2200265 4500 | ||
|---|---|---|---|
| 001 | L158964 | ||
| 008 | 100215n2013 000 0 eng u | ||
| 020 | _a9781783210305 | ||
| 035 | _a(Sirsi) u158964 | ||
| 041 | _aeng | ||
| 100 | 1 | _aZulch, Benita | |
| 111 | 2 |
_aConstruction and Building Research Conference _cIIT Delhi, New Delhi _d10-12 September 2013 |
|
| 245 | 0 | 0 |
_aProject management _bservice marketing _h[electronic resource] |
| 260 |
_aLondon _bRICS _c2013 |
||
| 490 | 0 |
_aCOBRA _v2013 |
|
| 520 | _aA paper presented at the COBRA Conference in New Delhi on 10-12 September 2013. Tries to prove that marketing of services, as opposed to physical products, poses some unique challenges for project managers. Shows fluctuations in the quality of services delivered, difficulty in assessing quality services, absence of advice, and comparing services and service providers, are common issues between parties involved on a project. | ||
| 650 | 2 | 4 | _aCONSTRUCTION AND BUILDING RESEARCH CONFERENCE (COBRA) |
| 650 | 2 | 4 | _aMARKETING |
| 650 | 2 | 4 | _aSERVICE DELIVERY |
| 650 | 2 | 4 | _aMARKETING STRATEGY |
| 651 | 4 | _aUnited Kingdom | |
| 690 |
_aProject management _96261 |
||
| 856 | 4 | 0 |
_uhttps://www.rics.org/Global/Paper%2032%20PROJECT%20MANAGEMENT%20SERVICE%20MARKETING.pdf _zView this item free of charge at www.rics.org |
| 942 | _n0 | ||
| 999 |
_c115604 _d115604 |
||