000			01106cab a2200193 4500
001			ABS39552
008			090401t1988 xxu||||| |||| 00| 0 eng d
035			_a(Sirsi) u17429
041			_aeng
245			_aProperty marketing: research, PR, advertising, promotions
260			_c1988
350			_a0
490			_aChartered Surveyor Weekly _v24(4) 28 July 1988, 33-54(7)
520			_aThis special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.
650			_aCOMMERCIAL
690			_aPROPERTY LAW AND PRACTICE
942			_n0
948			_c04/03/1997
999			_c11564 _d11564