000			01405cam a2200277 4500
001			X126338
008			040601n2004 000 0 eng u
035			_a(Sirsi) u126338
100			_aWheeler, K.
245			_aBest team wins
260			_c2004
490			_aEstates Gazette _v(0402) 15 May 2004, 156-157(2)
520			_aSummarises a recent survey by Wheeler Associates of the marketing and client facing cultures of property consultancy, law and accountancy partnerships, focusing on the views of partners rather than marketing staff. Examines partners and directors responses on the importance of marketing and on the linkage of systems and procedures to marketing culture. Finds that the marketing practices of professional services firms have become homogeneous. Lists tips for marketing professional services practices. Concludes that firms with better leadership, more robust marketing strategies, better planning processes, support, internal communication and training, have stronger marketing and client facing cultures than those who do not.
590			_aABS
590			_aABS
650			_aPROFESSIONAL SERVICES
650			_aLEGAL SERVICES
650			_aPARTNERS
650			_aMARKETING
650			_aPARTNERSHIPS
650			_aACCOUNTANCY
650			_aPROPERTY CONSULTANCY
650			_aMARKETING STRATEGY
690			_aBusiness and management _96226
942			_n0
999			_c117423 _d117423