| 000 | 01266cam a2200229 4500 | ||
|---|---|---|---|
| 001 | ABS67899 | ||
| 008 | 040611n2004 000 0 eng u | ||
| 035 | _a(Sirsi) u126464 | ||
| 100 | _aSnow, J. | ||
| 245 | _aFrom scapegoat to hero | ||
| 260 | _c2004 | ||
| 490 |
_aEstates Gazette _v(0422) 29 May 2004, 130-131(2) |
||
| 520 | _aTraces the evolution of property research departments within leading firms of chartered surveyors over the last 30 years. Notes changing attitudes towards investment in research activities highlighting the marketing and public relation benefits through producing regular market commentaries and review. Firms such as FPDSavills and Knight Frank have adopted a profit-centred approach with an internal market for research services charged out at cost together with charging fees for external customers. Whilst database maintenance, market commentary and sector publications are still research outputs, value-adding analysis, forecasting and consulting activities are seen as important components of research activities. | ||
| 590 | _aABS | ||
| 590 | _aABS | ||
| 650 | _aMARKET RESEARCH | ||
| 650 | _aSTATISTICS | ||
| 650 | _aMARKET DATA | ||
| 650 | _aFORECASTING | ||
| 690 |
_aBusiness and management _96226 |
||
| 942 | _n0 | ||
| 999 |
_c117505 _d117505 |
||