000 00825nas a22001457a 4500
999 _c121079
_d121079
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008 190809b2019 ||||| |||| 00| 0 eng d
041 _aeng
100 _aPenkala, Jowita
245 _aDoing social media strategically
490 _aRICS Property Journal
_vJuly/August 2019
520 _aWith social media use growing in prominence and importance, examines how real estate companies should take opportunities it presents to support business growth. Provides some useful data statistics showing how social media can influence business decisions. Concludes with case study showing how Kinney Green , an independent firm of chartered surveyors and property consultants has used social media to increase brand awareness and update the company’s image.
650 _aSOCIAL MEDIA
651 _aUnited Kingdom 1973