| 000 | 00717cab a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS55736 | ||
| 008 | 090401t1996 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u18437 | ||
| 041 | _aeng | ||
| 100 | _aPavan, M | ||
| 245 | _aMeasuring marketing effectiveness | ||
| 260 | _c1996 | ||
| 350 | _a0 | ||
| 490 |
_aProfessional Practice Management _v14(8) August 1996, 114-116(3) |
||
| 520 | _aConsiders how to measure the effectiveness of a professional firm`s marketing strategy. | ||
| 650 | _aEFFECTIVENESS | ||
| 650 | _aMARKETING | ||
| 650 |
_aMeasurement _96256 |
||
| 650 | _aPROFESSIONAL FIRMS | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c12255 _d12255 |
||