000 00774cab a2200229 4500
001 ABS53120
008 090401t1995 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u2227
041 _aeng
100 _aMcCarthy, C.
245 _aCreating a marketing plan for the smaller practice
260 _c1995
350 _a0
490 _aProfessional Practice Management
_v13(5) May 1995, 78-80(3)
520 _aArgues that an all embracing marketing plan may not be ultimately in the best interests of the smaller professional practice, simplicity being the key to success.
650 _aMARKETING PLANS
650 _aMARKETING
650 _aPRACTICE MANAGEMENT
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
948 _c04/03/1997
999 _c1348
_d1348