000 00762cab a2200265 4500
001 ABS56238
008 090401t1996 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u22148
041 _aeng
100 _aWatson, T.
245 _aChain reactions
260 _c1996
350 _a0
490 _aLeisure Management
_v16(11) November 1996, 10-11(2)
520 _aOutlines how `branding` in the leisure market has been used by operators to style their outlets to attract particular types of customer.
650 _aBRANDING
650 _aFAMILY ENTERTAINMENT CENTRES
650 _aLEISURE MARKET
650 _aLEISURE PARKS
650 _aPUBS
650 _aRESTAURANTS
690 _aLEISURE AND RECREATION
942 _n0
948 _c04/03/1997
999 _c14833
_d14833