000			01215cab a2200301 4500
001			ABS56561
008			090401t1997 xxu||||| |||| 00| 0 eng d
035			_a(Sirsi) u24541
041			_aeng
100			_aGuy, S.
245			_aProperty in a global-risk society: towards marketing research in the office sector
260			_c1997
350			_a0
490			_aUrban Studies _v34(1) 1997, 125-140(16)
520			_aSuggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.
650			_aCULTURE
650			_aDEMAND ANALYSIS
650			_aMARKET CONDITIONS
650			_aMARKETING
650			_aOFFICE DEVELOPMENT
650			_aPROPERTY MARKET
650			_aPROPERTY RESEARCH
650			_aRISK
690			_aPROPERTY-COMMERCIAL PROPERTY-COMMERCIAL PROPERTY MARKET
700			_aHarris, R.
942			_n0
948			_c04/03/1997
999			_c16461 _d16461