000 00709cab a2200205 4500
001 X3034
008 090401t1995 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u28110
041 _aeng
100 _aPratt, J.
245 _aPutting together a marketing strategy
260 _c1995
350 _a0
490 _aCSM (Chartered Surveyor Monthly)
_v5(2) October 1995, 42-43(2)
520 _aExplains the necessity of having an effective marketing strategy, and how to go about defining objectives, compete with other firms and find out what it is that the client wants.
650 _aMARKETING
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
948 _c04/03/1997
999 _c18957
_d18957