000 00932cab a2200253 4500
001 ABS41738
008 090401t1989 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u32155
041 _aeng
100 _aBarron, P.
245 _aResidential agency: standing out from the crowd
260 _c1989
350 _a0
490 _aEstates Gazette
_v(8946) 18 November 1989, 20-77(3)
520 _aExamines the importance of public relations in residential estate agency as the housing slump brings about increased competition in the market and reports on how some of the larger firms structure their PR operations. Finally provides guidance on how to achieve good media coverage.
650 _aADVERTISING
650 _aMARKETING
650 _aNEWSPAPERS
650 _aRECESSION
650 _aRESIDENTIAL AGENCY
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
948 _c04/03/1997
999 _c21578
_d21578