| 000 | 00769cab a2200181 4500 | ||
|---|---|---|---|
| 001 | ABS42194 | ||
| 008 | 090401t xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u35230 | ||
| 041 | _aeng | ||
| 100 | _aMoutinho, L. | ||
| 245 | _aHotel marketing strategies for 1992: uniqueness or me-tooism | ||
| 350 | _a0 | ||
| 490 |
_aBuilt Environment _v12(5) 138-145(4) |
||
| 520 | _aReport on strategic marketing and how it is applied to the hospitality industry and the effect of 1992 hype. New operating environments are assessed together with global developments. Key implications in relation to positioning strategy are screened. Suggestions of marketing responses for small hotels are examined. | ||
| 690 | _aLEISURE AND RECREATION | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c23096 _d23096 |
||