| 000 | 00885cab a2200217 4500 | ||
|---|---|---|---|
| 001 | ABS45782 | ||
| 008 | 090401t1991 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u55025 | ||
| 041 | _aeng | ||
| 100 | _aMorgan, R.E. | ||
| 245 | _aMarketing communications practices in housebuilding firms | ||
| 260 | _c1991 | ||
| 350 | _a0 | ||
| 490 |
_aBuilding Research and Information _v19(6) November/ December 1991, 371-376(6) |
||
| 520 | _aReporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included. | ||
| 690 | _aHOUSING | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 700 | _aBurnicle, J.L. | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c33666 _d33666 |
||