| 000 | 00855cab a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS47929 | ||
| 008 | 090401t1993 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u64093 | ||
| 041 | _aeng | ||
| 245 | _aProperty marketing | ||
| 260 | _c1993 | ||
| 350 | _a0 | ||
| 490 |
_aEstates Gazette _v(9302) 16 January 1993, 75-89 (11) |
||
| 520 | _aAssesses the success of direct mail shots, the value of public relations and promotion of corporate image for surveying firms and what makes a good advertisement. Also investigates the use of sign boards and alternative marketing ideas such as virtual reality. | ||
| 650 | _aADVERTISING | ||
| 650 | _aMAIL SHOTS | ||
| 650 | _aMARKETING | ||
| 650 | _aPUBLIC RELATIONS | ||
| 650 | _aSIGN BOARDS | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c39897 _d39897 |
||