000			01253cab a2200181 4500
001			ABS37858
008			090401t1987 xxu||||| |||| 00| 0 eng d
035			_a(Sirsi) u7193
041			_aeng
245			_aFocus on marketing
260			_c1987
350			_a0
490			_aEstates Gazette _v282(6338) 13 June 1987, 1386-1408(16)
520			_aThis special feature on marketing reports on how more and more firms in the property world are becoming aware of the importance of public relations or business development and describes how a successful promotional campaign can be carried out. Looks at how the proper use of design is set to change the image of High Street estate agents and describes how good marketing techniques can sell property more efficiently. Reports on how one firm improved their corporate image and how another formed an on-site marketing service to sell speculative developments. The publicity director of Stern Studios describes how specialisation proved to be a success; the importance of direct mailing in marketing is highlighted. Concludes with a look at the increased use of the shell and core option in marketing offices in the City of London.
690			_aPRACTICE AND TECHNIQUES
942			_n0
948			_c04/03/1997
999			_c4310 _d4310