| 000 | 01015cab a2200253 4500 | ||
|---|---|---|---|
| 001 | ABS56764 | ||
| 008 | 090401t1997 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u77028 | ||
| 041 | _aeng | ||
| 100 | _aRallings, A. | ||
| 245 | _aIs marketing good professional management? | ||
| 260 | _c1997 | ||
| 350 | _a0 | ||
| 490 |
_aProfessional Practice Management _v15(2) 1997, 22-23(2) |
||
| 520 | _aAdvises that changing the focus of a professional firm`s organisational structure to the needs of clients rather than the services they offer can bring several benefits. The organisation can identify new opportunities more quickly, easily target clients and identify what clients want - enhancing the firm`s reputation and client confidence. | ||
| 650 | _aCLIENT NEEDS | ||
| 650 | _aMARKETING | ||
| 650 | _aPRACTICE MANAGEMENT | ||
| 650 | _aPROFESSIONAL FIRMS | ||
| 650 | _aPROFESSIONAL SERVICES | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c11/03/1997 | ||
| 999 |
_c48400 _d48400 |
||