000 00740cab a2200229 4500
001 ABS52476
008 090401t1995 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u80712
041 _aeng
100 _aLane, C.
245 _aAim to be effective
260 _c1995
350 _a0
490 _aProperty Week
_v50(11) 16 March 1995, 34-36(3)
520 _aArgues that direct mail can be an effective means of marketing property if it is targeted appropriately. Quotes from the experience of mailing firms and prominent recipients.
650 _aDIRECT MAIL
650 _aMAIL SHOTS
650 _aPROPERTY MARKETING
690 _aPROPERTY-COMMERCIAL PROPERTY-COMMERCIAL PROPERTY MARKET
942 _n0
948 _c04/03/1997
999 _c50814
_d50814