000 00802cab a2200217 4500
001 WB3339-24
008 090401t1997 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u81374
041 _aeng
245 _aSurveyors neglect marketing
260 _c1997
350 _a0
490 _aProperty Week
_v61(2) 10 October 1997, 2(1)
520 _aNew research by a marketing consultancy found that surveying firms dedicate a service team to only half their clients, while other professions dedicate a lead partner or director to three quarters of theirs. Also over a third of firms had no marketing plan.
650 _aMARKET RESEARCH
650 _aMARKETING
650 _aSURVEYING FIRMS
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
948 _c10/10/1997
999 _c51267
_d51267