| 000 | 00965cab a2200253 4500 | ||
|---|---|---|---|
| 001 | ABS54080 | ||
| 008 | 090401t1995 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u8354 | ||
| 041 | _aeng | ||
| 100 | _aMacneil, J. | ||
| 245 | _aStanding out from the crowd | ||
| 260 | _c1995 | ||
| 350 | _a0 | ||
| 490 |
_aBuilding _v260(7915) 3 November 1995, 44-48(5) |
||
| 520 | _aSuggests that whilst offering a different service from your competitors, contractors still need to convince their clients that it is worth paying for. Outlines steps that can give a company a unique selling point, how to identify new and growing areas to move into and gives case studies of firms that have devloped USPs. | ||
| 650 | _aCONSTRUCTION COMPANIES | ||
| 650 | _aCONTRACTORS | ||
| 650 | _aDIVERSIFICATION | ||
| 650 | _aMARKETING | ||
| 650 | _aUNIQUE SELLING POINTS | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c5134 _d5134 |
||