| 000 | 01179cab a2200313 4500 | ||
|---|---|---|---|
| 001 | ABS57752 | ||
| 008 | 090401t1997 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u81640 | ||
| 041 | _aeng | ||
| 100 | _aOppenheim, K. | ||
| 245 | _aBridging the channels | ||
| 260 | _c1997 | ||
| 350 | _a0 | ||
| 490 |
_aRetail Week _v5 September 1997, 10(1) |
||
| 520 | _aDescribes the five types of home shopping available to retailers: home shopping programmes, infomercials, cd-rom and cd-1, internet and interactive TV. Also looks at how some European retailers are operating within these areas. Information is from a new report from KPMG, produced in association with the Oxford Institute of Retail Management (OXIRM). | ||
| 650 | _aCABLE TELEVISION | ||
| 650 | _aCD-ROMS | ||
| 650 | _aEUROPE | ||
| 650 | _aHOME SHOPPING | ||
| 650 | _aINFOMERCIALS | ||
| 650 | _aINTERACTIVE SHOPPING | ||
| 650 | _aINTERNET | ||
| 650 | _aINTERNET SHOPPING | ||
| 650 | _aPROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY-RETAIL PROPERTY MARKET | ||
| 650 | _aSATELLITE TELEVISION | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-INFORMATION MANAGEMENT | ||
| 942 | _n0 | ||
| 948 | _c22/10/1997 | ||
| 999 |
_c51456 _d51456 |
||