000 00817cab a2200265 4500
001 ABS59162
008 090401t1998 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u88233
041 _aeng
100 _aMills, L.
245 _aHoming in on retailers
260 _c1998
350 _a0
490 _aEstates Gazette
_v(9834) 22 August 1998, 38-39(2)
520 _aDiscusses pre-launch and post-launch marketing campaigns for major shopping centres, using the examples of the Trafford Centre and The Mall at Cribbs Causeway.
650 _aCUSTOMERS
650 _aMARKETING
650 _aPOST-LAUNCH MARKETING
650 _aPRE-LAUNCH MARKETING
650 _aRETAILERS
650 _aSHOPPING CENTRES
690 _aPROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY
942 _n0
948 _c02/09/1998
999 _c55741
_d55741