000 00718cab a2200229 4500
001 ABS59538
008 090401t1998 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u89092
041 _aeng
100 _aWheeler, K.
245 _aMarketing through the recession
260 _c1998
350 _a0
490 _aProfessional Practice Management
_v16(10) October 1998, 129-130(2)
520 _aSets out a ten point plan for companies wishing to pursue a marketing plan in the face of an oncoming recession.
650 _aBUSINESS DEVELOPMENT
650 _aMARKETING STRATEGY
650 _aRECESSION
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
948 _c20/10/1998
999 _c56329
_d56329