000 00549cam a2200169 4500
001 ABS61140
008 000000n1999 000 0 eng u
035 _a(Sirsi) u101705
100 _aLawson, D.
245 4 _aThe name of the game.
260 _c1999
490 _aProperty Week
_v64(31) 6 August 1999, 26-28(3)
520 _aLooks at the principle of branding products, and considers whether it can be applied to the property industry.
650 _aMARKETING
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 _n0
999 _c60830
_d60830