| 000 | 00867cab a2200205 4500 | ||
|---|---|---|---|
| 001 | ABS38343 | ||
| 008 | 090401t1987 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u10033 | ||
| 041 | _aeng | ||
| 100 | _aGreenhalgh, B. | ||
| 245 | _aPromoting the QS | ||
| 260 | _c1987 | ||
| 350 | _a0 | ||
| 490 |
_aChartered Quantity Surveyor _v10(2) October 1987, 16(1) |
||
| 520 | _aIdentifies five main objectives of promotion ,and examines how these objectives will change depending on the circumstances of the promotion involved. Shows how the promotion tools will be affected by; consumer attitudes, motive for purchase and the buying process before considering the methods of promotion available to the QS firm - personal contact, public relations and advertising. | ||
| 650 | _aMARKETING | ||
| 690 |
_aQuantity surveying _96263 |
||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c6304 _d6304 |
||