| 000 | 01201cam a2200229 4500 | ||
|---|---|---|---|
| 001 | ABS63058 | ||
| 008 | 000000n2000 000 0 eng u | ||
| 035 | _a(Sirsi) u108966 | ||
| 100 | _aTasso, K. | ||
| 245 | _aHow to win friends and influence profits | ||
| 260 | _c2000 | ||
| 490 |
_aEstates Gazette _v(0041) 14 October 2000, 196-197(2) |
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| 520 | _aWith the lack of formal marketing education within the chartered surveyor curriculum, looks at marketing and selling. Considers the difference between the two concepts. The difference is subtle but crucial, and is the difference between pulling demand for a product and pushing a product. Suggests marketing involves anticipating and responding to client needs, and that it is vital those at the beginning of the property chain - the developers - establish sound marketing strategies. Contends that the property industry would benefit from putting a greater emphasis on training its staff in marketing techniques. | ||
| 590 | _aABS | ||
| 650 | _aMARKETING | ||
| 650 | _aSELLING | ||
| 650 | _aPROPERTY INDUSTRY | ||
| 650 | _aCAREERS, EDUCATION AND TRAINING | ||
| 650 | _aMARKETING STRATEGY | ||
| 690 | _aMANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c65073 _d65073 |
||