| 000 | 01320cam a2200253 4500 | ||
|---|---|---|---|
| 001 | ABS63216 | ||
| 008 | 000000n2000 000 0 eng u | ||
| 035 | _a(Sirsi) u109433 | ||
| 100 | _aTasso, K | ||
| 245 | _aAgents must try harder | ||
| 260 | _c2000 | ||
| 490 |
_aEstates Gazette _v(0045) 11 November 2000, 160-161(2) |
||
| 520 | _aIn the light of the Wheeler Associates survey which found just a third of the largest surveying firms have a marketing professional on their board, senior marketing professionals from leading surveying firms discuss their views on the property profession's poor grasp of the marketing potential. Questions posed to the professionals cover: the application of good market practice in the commercial property sector; the capabilities of surveyors to design and implement marketing campaigns; the extent to which a strategic marketing approach exists; the main marketing challenges facing the property industry. This abstract appeared in CSM January 2001 as ABS63217. | ||
| 590 | _aABS | ||
| 650 | _aSURVEYING FIRMS | ||
| 650 | _aABOUT RICS-RICS MEMBERS | ||
| 650 | _aKNIGHT FRANK | ||
| 650 | _aKING STURGE | ||
| 650 | _aCLIENT RELATIONS | ||
| 650 | _aCHESTERTON | ||
| 650 | _aMARKETING | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 999 |
_c65322 _d65322 |
||