000 01450cam a2200277 4500
001 ABS63175
008 000000n2000 000 0 eng u
035 _a(Sirsi) u109445
100 _aSmit, J
245 _aWhat you see and what you net
260 _c2000
490 _aBuilding Homes
_vNovember 2000, 28-29(2)
520 _aDiscusses the presence of housebuilder websites on the internet, and considers whether they can improve the housebuying process for consumers. Analyses results from the TTA Public Relations survey, commissioned to provide insight into the nations webshopper habits. Key findings indicate that while consumers are happy to search the internet for general information regarding a new home, they are much less prepared to purchase online, due to the complexity of the housebuying process. Concludes that housebuilders websites should be more informative, rather than just focusing on the product. A summary of the TTA shopping and homes survey is available free of charge from TTA Public Relations, tel: 020 8770 9720. Tables.
590 _aABS
650 _aWEBSITES
650 _aINTERNET
650 _aSEARCHING
650 _aHOUSE BUILDERS
650 _aSURVEYS
650 _aPROPERTY-RESIDENTIAL PROPERTY-ACQUISITION AND DISPOSAL OF RESIDENTIAL PROPERTY
650 _aHOMEBUYERS
650 _aNEW HOMES
650 _aHOUSE PURCHASE
690 _aINFORMATION TECHNOLOGY-INTERNET
942 _n0
999 _c65331
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