| 000 | 00887cam a2200217 4500 | ||
|---|---|---|---|
| 001 | ABS63587 | ||
| 008 | 000000n2001 000 0 eng u | ||
| 035 | _a(Sirsi) u110943 | ||
| 100 | _aTay, L. | ||
| 245 | _aProfessional property services (PPS) marketing organisation: construct and propositions | ||
| 260 | _c2001 | ||
| 490 |
_aProperty Management _v19(1) 2001, 19-36(17) |
||
| 520 | _aAnalyses the structural organisation of the marketing function. The paper tries to clarify two things: to define the marketing organisation and its construct; to identify the factors which influence the way the marketing function is organised in professional property services (PPS) firms. References. | ||
| 590 | _aABS | ||
| 650 | _aMARKETING STRATEGY | ||
| 650 | _aPROPERTY MARKETING | ||
| 650 | _aPROFESSIONAL SERVICES | ||
| 650 | _aMARKETING | ||
| 690 | _aMANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c66127 _d66127 |
||