| 000 | 01145cam a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS63926 | ||
| 008 | 000000n2001 000 0 eng u | ||
| 035 | _a(Sirsi) u112646 | ||
| 100 | _aFairs, M | ||
| 245 | _aImage is everything in business | ||
| 260 | _c2001 | ||
| 490 |
_aBuilding _v266(8183) 4 May 2001, 52-54(3) |
||
| 520 | _aConsiders the role of PR in the construction industry. Using the example of Arup and the Millennium Bridge project, argues that good PR can save the reputation of construction companies who are suffering from negative media attention. Suggests that the construction industry needs to realise the importance of positive communication, with PR being a more cost-effective method than marketing or advertising. Provides examples of the London Eye, the Millennium Dome and Walsall Bus Station to highlight the positive and sometimes negative effects of PR. | ||
| 590 | _aABS | ||
| 650 | _aPUBLIC RELATIONS | ||
| 650 | _aCOMMUNICATION | ||
| 650 | _aCONSTRUCTION INDUSTRY | ||
| 650 | _aCONSTRUCTION PROJECTS | ||
| 650 | _aIMAGE | ||
| 650 | _aREPUTATION | ||
| 690 | _aBUILT ENVIRONMENT | ||
| 942 | _n0 | ||
| 999 |
_c67047 _d67047 |
||