000			01316cam a2200253 4500
001			ABS63958
008			000000n2001 000 0 eng u
035			_a(Sirsi) u112932
100			_aTasso, K
245			_aMade of data and concrete
260			_c2001
490			_aEstates Gazette _v(0121) 26 May 2001, 148-149(2)
520			_aConsiders the use of marketing by developers to predict and fulfil the needs of occupiers. Suggests that closer relationships now tend to exist between developers and occupiers which has improved responsiveness to customer needs. Illustrates how Slough Estates and other developers have adapted principles of modern marketing such as segmentation and product development to meet their specific requirements. However, many developers still rely on agents for their information, who can lack specific marketing skills. Concludes that developers could benefit from employing marketing professionals rather than property professionals to add value and sophistication to marketing techniques.
590			_aABS
650			_aMARKETING
650			_aPROPERTY INDUSTRY
650			_aSEGMENTATION
650			_aPRODUCT DEVELOPMENT
650			_aMARKET RESEARCH
650			_aDEVELOPERS
650			_aOCCUPIERS
690			_aMANAGEMENT-BUSINESS MANAGEMENT
942			_n0
999			_c67223 _d67223