| 000 | 01177cam a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS64105 | ||
| 008 | 000000n2001 000 0 eng u | ||
| 035 | _a(Sirsi) u113032 | ||
| 100 | _aWilson, E. | ||
| 245 | _aHow CRM can serve business better | ||
| 260 | _c2001 | ||
| 490 |
_aNet Profit _v(53) May 2001, 10-11(2) |
||
| 520 | _aOutlines why customer relationship management (CRM) is becoming an increasingly important issue for companies looking to the Internet as a means to save costs while improving services. Notes that the best way to define CRM is to consider its three stages, integration of customer data, updating it and using it to anticipate demand, but warns that its benefits are soft and can only be realised over the long-term. Compares the benefits of purchasing off the shelf software, developing applications in house or outsourcing CRM to specialists. | ||
| 590 | _aABS | ||
| 650 | _aCUSTOMER CARE | ||
| 650 | _aCUSTOMER RELATIONSHIP MANAGEMENT | ||
| 650 | _aCUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS | ||
| 650 | _aE-COMMERCE | ||
| 650 | _aINTERNET | ||
| 650 | _aSOFTWARE PACKAGES | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c67278 _d67278 |
||