| 000 | 01241cam a2200277 4500 | ||
|---|---|---|---|
| 001 | X113395 | ||
| 008 | 000000n2001 000 0 eng u | ||
| 035 | _a(Sirsi) u113395 | ||
| 100 | _aDutton, C | ||
| 245 | _aNew image for our dirty old towns | ||
| 260 | _c2001 | ||
| 490 |
_aRegeneration and Renewal _v22 June 2001, 16-17(2) |
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| 520 | _aArgues that innovative marketing of towns and cities is an effective way to encourage investment in regeneration schemes. Provides examples of how creative marketing of landmarks can change perceptions of deprived areas: in Birmingham the former Fort Dunlop complex was transformed with an artist's impressions of future developments; and elevated motorways in Sandwell provide audiences for commercial advertisers which in turn pays for the marketing of local initiatives. Also discusses the regeneration of Peckham and the role of residents in the Bellenden Renewal Area. | ||
| 650 | _aURBAN REGENERATION | ||
| 650 | _aREGENERATION SCHEMES | ||
| 650 | _aDEPRIVED AREAS | ||
| 650 | _aMARKETING | ||
| 650 | _aADVERTISING | ||
| 650 | _aLANDMARK | ||
| 650 | _aPECKHAM | ||
| 650 | _aBIRMINGHAM | ||
| 650 | _aLEEDS | ||
| 650 | _aSANDWELL | ||
| 690 | _aREGENERATION | ||
| 942 | _n0 | ||
| 999 |
_c67558 _d67558 |
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