| 000 | 01351cam a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS64155 | ||
| 008 | 000000n2001 000 0 eng u | ||
| 035 | _a(Sirsi) u113396 | ||
| 100 | _aTasso, K | ||
| 245 | _aHow to capture more in the web | ||
| 260 | _c2001 | ||
| 490 |
_aEstates Gazette _v(0125) 23 June 2001, 138-139(2) |
||
| 520 | _aQuestions whether property companies are using the internet to their best advantage to effectively market new buildings and services. Suggests that many property websites are unimaginative, fail to draw in their target audience and take too long to download. Considers key ways of improving property websites which include speed and simplicity, greater innovation and user interaction, more comprehensive property databases and general content, and extra services such as rating calculators and online quotes for business mortgages. Outlines ten techniques for successful web marketing and highlights the advantages of establishing an online community. Concludes with suggestions of how to monitor the effectiveness of a firm's website. | ||
| 590 | _aABS | ||
| 650 | _aPROPERTY INDUSTRY | ||
| 650 | _aWEBSITES | ||
| 650 | _aINTERNET | ||
| 650 | _aMARKETING | ||
| 650 | _aPROPERTY SERVICES | ||
| 650 | _aPROPERTY-COMMERCIAL PROPERTY | ||
| 690 | _aINFORMATION TECHNOLOGY-INTERNET | ||
| 942 | _n0 | ||
| 999 |
_c67559 _d67559 |
||