000 00840cam a2200241 4500
001 X113630
008 010712n2001 000 0 eng u
035 _a(Sirsi) u113630
100 _aTasso, K.
245 _aLet you mouse do marketing
260 _c2001
490 _aEstates Gazette
_v(0126) 30 June 2001, 145(1)
520 _aAsks why the property industry is not fully exploiting the new marketing opportunities offered by IT such as direct marketing e-mail campaigns and customer relationship management (CRM).
650 _aCUSTOMER RELATIONSHIP MANAGEMENT
650 _aCUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
650 _aDIRECT MARKETING
650 _aE-MAIL
650 _aINTERNET
650 _aMARKETING
650 _aSOFTWARE
690 _aMANAGEMENT-BUSINESS MANAGEMENT-INFORMATION MANAGEMENT
942 _n0
999 _c67708
_d67708