000 00820cam a2200205 4500
001 ABS64343
008 010820n2001 000 0 eng u
035 _a(Sirsi) u114194
100 _aOsborne, H
245 4 _aThe sky's the limit
260 _c2001
490 _aEstates Gazette
_v(0129) 21 July 2001, 104-105(2)
520 _aExamines the effect good marketing has on retail property, such as adding value. In the US greater importance is placed on marketing shopping centres while in the UK it is underexploited. However, the Retail Marketing Group aims to change attitudes by raising standards and the status of retail marketing.
590 _aABS
650 _aMARKETING
650 _aSHOPPING CENTRES
650 _aRETAIL POLICY
690 _aPROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY
942 _n0
999 _c68030
_d68030