000			01190cam a2200229 4500
001			ABS64386
008			010828n2001 000 0 eng u
035			_a(Sirsi) u114337
100			_aBall, T
245			_aDirect marketing of farm products via the internet: a survey of small farms.com members
260			_c2001
490			_aFarm Management _v11(2) July 2001, 123-129(4)
520			_aThe internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities. Results show that a majority have found their efforts successful: most are optimistic about future online revenues. However, many also recognise that they lack the skills and time required to implement successful internet marketing strategies. Taken from journal abstract.
590			_aABS
650			_aAGRICULTURE
650			_aDIRECT MARKETING
650			_aSMALL FARMS
650			_aELECTRONIC COMMERCE
690			_aINFORMATION TECHNOLOGY-INTERNET
700			_aDuval, Y
942			_n0
999			_c68084 _d68084