000			01078cam a2200205 4500
001			ABS64490
008			010920n2001 000 0 eng u
035			_a(Sirsi) u114671
100			_aTasso, K.
245			_aHow to polish the top brass
260			_c2001
490			_aEstates Gazette _v(0135) 1 September 2001, 91(1)
520			_aAccording to a new research report, surveying firms lag behind other professions in the importance they attach to marketing. Only 35% of property firms employ a marketing specialist, in comparison with 50% of accounting and legal companies. Surveying firms were also found to employ the least qualified marketing staff. Suggests this is largely due to a lack of knowledge of what marketing involves and can achieve. With the City recognising the growing importance of marketing urges property firms to follow suit and appoint marketing specialists to their boards.
650			_aMARKETING
650			_aPROPERTY COMPANIES
650			_aSTRATEGY
650			_aPERSONNEL
690			_aMANAGEMENT-BUSINESS MANAGEMENT
942			_n0
999			_c68325 _d68325