000			01090cam a2200217 4500
001			ABS64734
008			011017n2001 000 0 eng u
035			_a(Sirsi) u115176
100			_aTasso, K.
245			_aMore than an ad hoc tool
260			_c2001
490			_aEstates Gazette _v(0141) 13 October 2001, 168(2)
520			_aExamines marketing in the property sector. Refers to a recent survey of Estates Gazette readers who were solicited on their views of the state of marketing. 40% of respondents thought that marketing was improving while the same number believed it was similar to before. Looks at the biggest issues facing the property sector with relation to the marketing challenges. Concludes that opinion is divided about the state of marketing but some encouraging signs are present such as many respondents reporting that budgets had remained the same as last year.
590			_aABS
650			_aMARKETING
650			_aBUSINESS PLANNING
650			_aINTERNET MARKETING
650			_aPROPERTY MARKET
690			_aPROPERTY MANAGEMENT _96262
942			_n0
999			_c68596 _d68596