000			01197cam a2200265 4500
001			ABS64723
008			011024n2001 000 0 eng u
035			_a(Sirsi) u115289
100			_aNabarro, R
245		4	_aThe hard sell
260			_c2001
490			_aProperty Week _v66(40) 5 October 2001, 52-56(5)
520			_aSpecial feature looking at ways the property industry can improve its image and lobby government more effectively. Includes views from property organisations, including the RICS which is sceptical about the success of an all-purpose lobbying organisation. Acknowledges the efforts of the RICS to promote the industry, but argues that a new umbrella marketing body is needed. Includes ideas of a property logo and advice from Saatchi & Saatchi and illustrates how the Property Council of Australia has been successful in lobbying for a reduction in stamp duty.
590			_aABS
650			_aPROPERTY INDUSTRY
650			_aIMAGE
650			_aLOBBYING
650			_aLOGOS
650			_aMARKETING
650			_aRICS
650			_aSTAMP DUTY
650			_aPROPERTY ISSUES
690			_aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942			_n0
999			_c68664 _d68664