000 00918cam a2200241 4500
001 ABS64968
008 011219n2001 000 0 eng u
035 _a(Sirsi) u116064
100 _aTasso, K
245 _aMarketing: its time to get smart
260 _c2001
490 _aEstates Gazette
_v(0148) 1 December 2001, 111(1)
520 _aDiscusses marketing strategy in relation to property market firms. Argues the need for a more successful policy for firms to succeed in a more competitive environment. Examines certain web sites such as from the Chartered Insitute of Marketing which are dedicated to professional marketing.
590 _aABS
650 _aMARKETING STRATEGY
650 _aPROPERTY FIRMS
650 _aPROPERTY MARKET
650 _aE-COMMERCE
650 _aCHARTERED INSTITUTE OF MARKETING
650 _aFACILITIES MANAGEMENT
_96240
690 _aSURVEYING SERVICES
942 _n0
999 _c69139
_d69139