000			01017cam a2200229 4500
001			ABS65331
008			020416n2002 000 0 eng u
035			_a(Sirsi) u117512
100			_aTasso, K
245			_aDoers and thinkers required
260			_c2002
490			_aEstates Gazette _v(0210) 9 March 2002, 139(1)
520			_aConsiders the role of marketers within property firms and discusses their relationship with the property team. Queries whether marketers are there to be involved in strategic thinking or to stay focused on producing brochures and websites. Suggests that the marketing team should also look at account management and business development, and that property firms should utilise their range of skills. Includes opinions from industry players.
590			_aABS
650			_aMARKETING
650			_aCORPORATE INFORMATION
650			_aMARKETERS
650			_aPROPERTY INDUSTRY
650			_aSTRATEGIC MANAGEMENT
690			_aMANAGEMENT-BUSINESS MANAGEMENT
942			_n0
999			_c69989 _d69989