000 00898cam a2200217 4500
001 ABS65877
008 020902n2002 000 0 eng u
035 _a(Sirsi) u119530
100 _aTasso, K.
245 _aHow to discern the beauty within
260 _c2002
490 _aEstates Gazette
_v(0233) 10 August 2002, 74-75(2)
520 _aExamines public relations and the property industry. Warns that many property companies get PR wrong and waste many opportunities; the client therefore needs to be very clear on what it wants. Argues a client business can combine its in-house media relations resources with an external specialist agency if the need arises making the costs easier to take.
590 _aABS
650 _aPUBLIC RELATIONS
650 _aPROPERTY COMPANIES
650 _aCONSULTANCIES
650 _aPR AGENCY
690 _aPROPERTY MANAGEMENT
_96262
942 _n0
999 _c71059
_d71059